BRAND MANIFESTO & WEB. Claims, copywriting. Identity concepts and tone of voice.
Write and organize a constellation of values and statements to establish and clarify the correct identity and values of a brand with an ambiguous name.
My first move to create a brand manifesto, a company profile or to compile the concepts necessary for a rebranding is always to establish what I call "the map". This map is a simple scribbled patchwork (patchword) in which to go through and establish links between ideas (or get around them).
I don't think it is a very original procedure. It is only the document prior to the first sifting and the first writing. In any case, I like to revisit and value these foundational gestures. Sometimes I discover in them lost paths, narrow and tangled but with great potential.
"Coffee is a plant, not a cup." "We refuse to contribute to the end of the world, the end of life, the end of cultures." "Perfection without a smile only serves to dirty the cup."
Contacts
gestio@tornadeira.com
(+34) 689496604
A NOTICE TO VISITS
Dear All, I'm starting this portfolio. It is still a partial draft without shape. I apologize and ask your understanding for the lack of order and format and for the gaps in the documentation, in the explanations or in the details of collaborators or suppliers of some posts.