LEAFLET for Corporate Culture. Concept, art direction, ILLUSTRATION.

Everything begins with a small sacrilege that brought me to see myself wrapped in more than one discussion: combining the logos of the two brands to create a logo that defines the company culture.

The magazine's texts are a distillation of the reflections and comments that employees expressed throughout a series of interviews. I opted for an austere concept with recycled paper and two-ink printing in a generous format, with a certain desire to resemble a newspaper.

The detailed engraved-style illustrations, with overwritten annotations and in dialogue with generous white space, reinforce the sense of a notebook, of a documentary and observational process.