NAMING, payoff, manifesto & concepts for brand identity.
Startup specialized in freeze-drying techniques focused on the recovery and conservation of ingredients and recipes from popular Mediterranean gastronomic culture.
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My first move to create a brand manifesto, a company profile or to compile the concepts necessary for a rebranding is always to establish what I call "the map". This map is a simple scribbled patchwork (patchword) in which to go through and establish links between ideas (or get around them).
I don't think it is a very original procedure. It is only the document prior to the first sifting and the first writing. In any case, I like to revisit and value these foundational gestures. Sometimes I discover in them lost paths, narrow and tangled but with great potential.
Contacts
gestio@tornadeira.com
(+34) 689496604
A NOTICE TO VISITS
Dear All, I'm starting this portfolio. It is still a partial draft without shape. I apologize and ask your understanding for the lack of order and format and for the gaps in the documentation, in the explanations or in the details of collaborators or suppliers of some posts.